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Turkey's furniture sector exports products to nearly 200 countries and regions.  It targets $4.5 billion in exports.  The sector is focused on countries with huge potential – like China – to boost furniture exports, especially luxury goods, according to Nuri Gurcan, head of the Furniture Industry Businessmen Association (Mobsad).

Turkey’s exports rose 12% to $3.5 billion in 2019 compared to the previous year, according to Turkish Exporters' Assembly data.

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Turkey is also the world's 13th-largest furniture manufacturer, and Gürcan said it managed to reach these impressive figures despite the virus thanks to its ability to keep sales channels active.

Iraq, Germany, Saudi Arabia, the U.S., Israel, France, Libya, the UK, Romania, and the Netherlands were Turkish furniture’s main export markets in 2020, he said.

"Especially 2020 was a banner growth year for our exports to the U.S.," he added.

China took a back seat because it was ground zero for the virus, according to Gürcan, stressing that runaway freight costs made European countries turn closer to home to Turkey.

Turkey had strong export performance in 2020 and Turkish furniture was one of the sectors that reacted the quickest to the changing pandemic market.

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