Export Challenges

Some of the export challenges small and medium enterprises (SME) Turkish exporters are facing in todays challenging business environment:

External Export Challenges:

  1. Trade and political barriers by foreign governments and businesses towards Turkish products
  2. Negative propaganda by political and economic adversaries of Turkey against Turkish brands
  3. Increase price and product competition from China, India, Europe, and domestically
  4. Foreign currency exchange fluctuations


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Yumatu Turkish Exporter

Internal Export Challenges:

  1. Lack of experience in international marketing and sales
  2. Brand marketing not sufficient or fit for international consumers.
  3. Low sales and profits
  4. Lack of seriousness by upper management about marketing and sales
  5. Use of expensive traditional marketing methods such as annual trade fairs, unspecific FB and Google Ad, printed catalogs, but with low benefits and results
  6. Tried and failed using inefficient ecommerce platforms
  7. Financial hardships due to creditors such as banks and suppliers calling to collect debt.
  8. Expensive raw materials and energy due to inflation
  9. Lack of digital marketing strategy
  10. Lack of efficient and operational multi-lingual company website
  11. Lack of SEO strategy for website content
  12. Lack of product description, specifications, on website.
  13. Lack of skilled international marketing workers
  14. Not a member of efficient B2B Digital Trade Fairs and Marketing platforms such as YeniExpo.com
  15. Slow response to foreign customer inquiries
  16. Sectors collective marketing and strategy

Importer Challenges

Some of the challenges faced by foreign importers that can be solved by importing Turkish products:

  1. Product Quality Control problems with current suppliers from China, Europe, etc
  2. Long delivery delays and lead-times
  3. Expensive transportation costs
  4. Expensive products as compared to Turkish sources
  5. Customs regulations and quotas
  6. Trade wars and high tariffs
  7. Accurate and proper Certification (CE, UL, Halal, Kosher, etc)
  8. Communication barrier with export suppliers
  9. Trust and Honesty
  10. Understanding local customer needs (Styles, Design, Features, Specifications, Size, Colors, etc)
  11. Currency exchange and inflation
  12. Finance and Payment Terms
  13. Commercial Papers Accuracy (Commercial Invoice, Bill of Lading, Insurance Certificate, Certificate of Origin)


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