Turkish Toys for Kids market growing and exports are increasing year by year but slowly. Export growth is noticeable in the eco-friendly wooden toys as compared to the plastic and electronics toys categories. Plastic toy production in Turkey comprises at least 70% of the total toy production. In 2017, toy production used about 21,000 tons of plastic and produced playthings valued at around $173 million dollars.
From 2012 to 2018, the toy’s Turkish production sector has grown by an average of +6% annually, and +3.1% annually on a value basis. In Turkey, Toys for Kids exports in 2017 consumed about 6,000 tons of raw material plastic and stood at around $34 million dollars. From 2012 to 2018, the toy’s Turkish exports have grown slowly by an average of +4.4% annually, and +0.9% annually on a value basis.
Turkey’s total Toys for Kids industry statistic in 2017:
- Domestic Production: $173.4 million dollars,
- Imports: $392.1 million dollars
- Exports: $34.9 million dollars
- Domestic toys market consumption: $530.6 million.
- The sector has a foreign trade deficit of $357.2 million dollars.
- During the period in question, imported playthings have an average of 73% of market share vs 27% share for domestic toy manufacturers.
- Source: TURKSTAT and ITC Foreign Trade Statistics
Major Domestic Turkish Brands, Manufacturers, and Exporters:
The company started in the plastic sector in 1993 with unique product innovations. They started by producing plastic bottom holders for sun umbrellas. They grew to become the number one in Turkey with its product variety and quality of Toys for Kids.
PRENS-PRENSES brand started in 2000. In 2005, they invested in the kid’s game sector, educational game tools and started to produce game groups with the brand KING KIDS. The company exports to 65 countries. They utilize a 10,000 m.sq. production facility. King Kids is a proud positive contributor to the country’s economy and balance of trade.
Şimşek Toys for Kids was established in 2010 to operate in the field of plastic and children’s ware. Since its inception, the company has increased its product diversity. The company specializes in plastic riding vehicles , playhouses, and baby dolls.
Founded in 1978 in Istanbul, ÖZ BAYRAKTAR OYUNCAK has always prioritized customer satisfaction and product quality by focusing on the production line and sales strategy. With over 35 years of experience in the field of Toys for Kids, the company has taken its place among the respected companies in Turkey. ÖZ BAYRAKTAR OYUNCAK produces products suitable for children’s health by using the highest quality raw materials and constantly attaches importance to R & D activities in order to help children’s development and creativity. ÖZ BAYRAKTAR OYUNCAK, which has been responding to the needs of the Toys for Kids industry with its original designs since its inception, has made a name with Çınçın brand and has taken an important place in the sector.
What is a Toy?
A toy is an item that is used in play, especially one designed for such use. Playing with toys can be an enjoyable means of training young children for life in society. Different materials like wood, clay, paper, and plastic are used to make toys for kids. Many items are designed to serve as plaything, but goods produced for other purposes can also be used. For instance, a small child may fold an ordinary piece of paper into an airplane shape and “fly it”. Newer forms of playthings include interactive digital entertainment. Some playthings are produced primarily as collectors’ items and are intended for display only.
The origin of toys is prehistoric; dolls representing infants, animals, and soldiers, as well as representations of tools used by adults are readily found at archaeological sites. The origin of the word “toy” is unknown, but it is believed that it was first used in the 14th century. Playthings are mainly made for children. The oldest known doll toy is thought to be 4,000 years old.
Playing with toys is considered to be important when it comes to growing up and learning about the world around us. Younger children use playthings to discover their identity, help their bodies grow strong, learn cause and effect, explore relationships, and practice skills they will need as adults. Adults on occasion use playthings to form and strengthen social bonds, teach, help in therapy, and to remember and reinforce lessons from their youth.
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