The volume of e-commerce in Turkey increased to 136 billion Turkish Liras (nearly $20 billion) in 2019, the country’s Minister of Trade said on June 24.
During a virtual meeting on Turkey’s Electronic Commerce Information System (ETBIS), Ruhsar Pekcan shared some details of the country’s e-commerce data that is compiled for the first time. In the first five months of this year, especially amid the coronavirus pandemic, the volume of e-commerce reached 63.3 billion Turkish Liras ($9.2 billion),” Pekcan revealed.
This, she said, marks an increase of 48% compared to the same period last year, adding e-commerce food shopping increased six folds during the pandemic.
Emphasizing that this data will be the main source in all future analyzes related to the e-commerce, Pekcan said 85% of the country’s total e-commerce volume in 2019 comprised of domestic purchasing, 9% purchase from other countries through Turkish e-commerce sites, and 6% of Turkish citizens shopped from overseas.