Creating a Brand from Scratch for a Photography Museum

Introduction

In this video, the focus is on creating a brand from scratch for a photography museum called Photographica. The museum is specializing in modern photography and mixed media. It has decided to rebrand as it is opening a new location in the city center and aims to enhance its digital presence.

Inspiration and Concepting

The first step in the branding process is to gather inspiration, which includes visiting a library and an art museum to look at photography books and traditional artwork. Additionally, the use of online platforms such as Pinterest and Bēhance is also mentioned to collect ideas and create a mood board. The concept behind the brand is centered around playing with pixels and incorporating straight lines to represent modern photography.

Logo Design

The logo design process involves experimenting with different layouts and typefaces to create a balanced and visually appealing logo. The focus is on using the concept of pixels to design an icon that represents the museum’s theme. The use of color and incorporating the logo into a square shape is also discussed.

Visual Language and Poster Design

The creation of a visual language for the brand includes designing a poster template for exhibitions. The concept of using pixels to add information and the brand’s color palette is discussed, along with the importance of creating a consistent brand identity for different events.

Website and Tickets Design

While the video does not cover the complete design of a website, it focuses on creating design elements that can be applied to a website. The process of designing tickets using mock-ups is also discussed, highlighting the importance of incorporating brand elements even in torn ticket designs.

Sign for the Museum

The video culminates in creating a sign for the museum, which leads to the realization of the need for a logo version that works with all stacked elements. The importance of creating practical and adaptable brand elements is emphasized.

Conclusion

The video concludes by presenting the final brand and inviting feedback on the preferred version of the logo. It also offers additional resources for learning about pitching creative concepts to clients.

In conclusion, the video provides a comprehensive overview of the process of creating a brand from scratch for a photography museum, showcasing the importance of research, concepting, and practical design elements.

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