How to Wrap Up a Branding Project

Are you struggling with how to wrap up a branding project? In this article, we’ll discuss everything from presenting concepts to clients to creating brand guides and handoff packages.

Preparing the Concept Presentation

The goal of the concept presentation is to show the vision of the brand to the client and receive actionable feedback. Start with an introduction, explain the sections, and ask the client to wait with feedback until all concepts are presented.

Presenting Each Concept

When presenting each concept, start with the core idea behind the concept, present logo variations, colors, fonts, and other brand applications. Make sure to use mock-ups that tie in well with the client’s business.

Engaging with Client Feedback

After presenting the concepts, engage in discussions with the client to understand their preferences. Act as a translator if there are different opinions within the client’s team.

Finalizing the Brand Presentation

Once the client approves the changes, export all the necessary files and create a brand guide. The brand guide should include information on brand values, visual elements, and guidance on using each part of the brand.

Creating the Handoff Package

The handoff package should include a thank you note, links to download the brand guide and files, and a request for a testimonial. Additionally, offer a list of services that you can provide for future projects.

By following these steps, you can effectively wrap up a branding project and set the stage for future work with the client.

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