The Multilingual World of Graphic Communication Design

At Central Saint Martins, MA Graphic Communication Design brings together a diverse group of students and staff, collectively speaking around 30 different languages. This unique aspect of the program impacts how the course and subject are discussed and understood, with various translations and interpretations of “Graphic Communication Design” across different languages and cultures.

Translating Graphic Communication Design

From Chinese to German, French to Italian, and Greek to Tamil, the translation of “Graphic Communication Design” varies significantly across languages. In Chinese, it is called “ping mian she ji,” which translates to designing on a two-dimensional flat surface. In German, it is “Grafik Kommunikationsdesign,” while in French it is “Design graphique et communication visuelle.” The Italian translation is “progetto grafico e comunicazione visiva,” and in Greek, it is “schediasmós grafikís epikoinonías.” The diversity of translations reflects the different cultural and historical contexts in which graphic design has developed.

Interpreting the Meaning

While some languages directly translate the term, others use different words to describe the field of graphic design. In Tamil, there is no direct translation for “graphic,” with the closest meaning being “painting.” This presents a challenge in distinguishing between fine art and graphic design in conversation. In Greek, the translation has multiple meanings, including “graphic” and “picturesque,” but also with a negative connotation of describing an eccentric or quirky person.

Differences in Dutch

Even within the same language, there can be different translations for “Graphic Communication Design.” In Dutch, it could be translated as “ontwerpen” or “vormgeving.” “Vormgeving” translates to “shape-making,” while “ontwerpen” has a unique meaning that suggests “undoing a throw” or deciding on the form or structure. This difference reflects the various perspectives and approaches within the discipline of graphic design.

Embracing Diversity

Despite the various translations and interpretations of “Graphic Communication Design,” the diverse perspectives and definitions enrich the discipline. Rather than causing confusion, the multilingual and multicultural context of the program opens up new possibilities for the field. It allows for continual redefinition and exploration of graphic design within a global community of students and staff.

The Impact of Multilingualism

The multilingual world of Graphic Communication Design at Central Saint Martins illustrates the influence of language and culture on the understanding and interpretation of design. Embracing the diversity of translations and meanings allows for a more inclusive and expansive approach to the discipline, reflecting the interconnected nature of the global design community.

In conclusion, the linguistic diversity within the MA Graphic Communication Design program at Central Saint Martins creates a unique environment for exploring the ever-evolving nature of graphic design in a global context. The various translations and interpretations of the term highlight the richness and complexity of the discipline, demonstrating the importance of cultural and linguistic perspectives in shaping the field of design.

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