Web is the measure of how fast a website loads and responds to user interactions. It's an important aspect of web design and development because it directly impacts the user experience. Website speed is one of the most important factors that affect web performance. A fast loading website improves user engagement, reduces bounce rates, and increases conversions.

It is also essential for SEO as search engines like Google consider website loading speed as a ranking factor. In today's fast-paced digital world, users expect websites to load , and if they don't, they are likely to leave and seek out a faster alternative. Therefore, ensuring that a website has web performance and loading speed is crucial for any business looking to establish a strong online presence and retain customers.

Web Performance 

Refers to the speed in which web pages are downloaded and displayed on the user's web browserWeb performance optimization (WPO), or website optimization is the field of knowledge about increasing web performance. Faster website download speeds have been shown to increase visitor retention and loyalty and user satisfaction, especially for users with slow internet connections and those on mobile devices. 

Web performance also leads to less data traveling across the web, which in turn lowers a website's power consumption and environmental impact. Some aspects which can affect the speed of load include browser/server cache, image optimization, and encryption (for example SSL), which can affect the time it takes for pages to render. The performance of the web page can be improved through techniques such as multi-layered cache, light weight design of presentation layer components and asynchronous communication with server side components.

Test Website Speed and Performance of your company URL:

For a website to be effective, it must load quickly and have a user-friendly navigation system. Slow loading times can cause potential customers to leave and seek out faster alternatives. To ensure that your website meets these standards, we suggest using tools to test its speed from various locations worldwide using both IE and Chrome browsers and typical consumer connection speeds.

1- Test Website Speed at GTmetrix

This is a simple testing tool to help website owners assess their website performance issues.  You can test website speed from multiple regions. Analyze the page-load of your site from 28 servers in 7 different regions around the world.  This will allow you to see how foreign buyers are dealing with your page from these locations for example:

  • Vancouver, Canada
  • London, UK
  • Sydney, Australia
  • Dallas, USA
  • Mumbai, India
  • São Paulo, Brazil
  • Hong Kong, China
Is your website loading fast for foreign customers?

GTMetrix YeniExpo Website Performance Results

2- WebPageTest 

You can run simple tests or perform advanced testing including multi-step transactions, video capture, content blocking and much more. Your results will rich diagnostic information including resource loading waterfall charts, Page Speed optimization checks and suggestions for improvements.

If you have any performance or optimization questions you should visit the Forums where industry experts regularly discuss Web Performance Optimization.


Is your website loading fast for foreign customers?

YeniExpo Website Performance Results


Optimization Techniques

Web performance optimization improves user experience (UX) when visiting a website and therefore is highly desired by web designers and web developers. They employ several techniques that streamline web optimization tasks to decrease web page load times. This process is known as front end optimization (FEO) or content optimization. FEO concentrates on reducing file sizes and “minimizing the number of requests needed for a given page to load.”

In addition to the techniques listed below, the use of a content delivery network (CDN) —a group of proxy servers spread across various locations around the globe—is an efficient delivery system that chooses a server for a specific user based on network proximity. Typically the server with the quickest response time and test website speed is selected.

The following techniques are commonly used web optimization tasks:

Web browsers open separate Transmission Control Protocol (TCP) connections for each Hypertext Transfer Protocol (HTTP) request submitted when downloading a web page. These requests total the number of page elements required for download. However, a browser is limited to opening only a certain number of simultaneous connections to a single host. To prevent bottlenecks, the number of individual page elements are reduced using resource consolidation whereby smaller files (such as images) are bundled together into one file. This reduces HTTP requests and the number of “round trips” required to load a web page. Test website speed after each modification to verify results.

Web pages are constructed from code files such JavaScript and Hypertext Markup Language (HTML). As web pages grow in complexity, so do their code files and subsequently their load times. File compression can reduce code files by as much as 80%, thereby improving site responsiveness.  

Web Caching Optimization reduces server load, bandwidth usage and latency. CDNs use dedicated web caching software to store copies of documents passing through their system. Subsequent requests from the cache may be fulfilled should certain conditions apply. Web caches are located on either the client side (forward position) or web-server side (reverse position) of a CDN. Too, a web browser may also store web content for reuse.

Code minification distinguishes discrepancies between codes written by web developers and how network elements interpret code. Minification removes comments and extra spaces as well as crunch variable names in order to minimize code, decreasing files sizes by as much as 60%. In addition to caching and compression, lossy compression techniques (similar to those used with audio files) remove non-essential header information and lower original image quality on many high resolution images. These changes, such as pixel complexity or color gradations, are transparent to the end-user and do not noticeably affect perception of the image. Test website speed after each modification to verify results.

Another technique is the replacement of vector graphics with resolution-independent raster graphics. Raster substitution is best suited for simple geometric images.

Test Website Speed for Information:

Your products listed on your website must have sufficient information to enable the foreign customer to understand the features of the product, including full specifications, what's included with the product, the production lead-time, which port your from, how many can you produce per month, and minimum order quantity. Test website speed of your products pages to verify results.  Slow pages mean less or no sales.

Company Information:

The more information you can post about your company, the more confidence the buyers will have in dealing with you.  Include company history, production capacity, customer references, quality standards and certifications, company photos and , social media pages, contact details.

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Video on How to Test and Optimize your Website

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