Marka Yönetimi – Pazarlama Planı
Türkiye’nin en iyi marka danışmanlarından biri olarak kabul edilen, Yazar ve Markam AŞ’nin kurucusu Güven Borça, ETOTV ekranlarında marka yaratmanın önemini, marka oluşturma sürecini, markalaşmanın ülke ekonomisine katkısı hakkında eşi benzeri olmayan tecrübesini paylaşıyor.
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