The Art of Redesigning packaging to Stand Out on Shelves

In this article, we’ll be discussing the process of redesigning packaging to make it stand out amongst competitors on supermarket shelves. We’ll go through the steps our designer took to transform outdated, uninspiring packaging into something eye-catching and modern.

Determining Necessary Elements

The first step in the redesign process was identifying which elements of the original packaging were necessary and which ones needed to go. Our designer removed outdated images, unnecessary text, and elements that did not effectively market the product.

Optimizing Prime real estate

Space on packaging is prime real estate, especially on supermarket shelves. Our designer recognized the importance of making every element count and focused on maximizing the packaging‘s ability to sell the product to the customer.

Creating a Natural Aesthetic

To market the peanut butter as a natural product with no added ingredients, our designer added grass and leaves to the bottom section of the packaging. This helped create a natural, earthy aesthetic for the product.

Modernizing the Logo and Layout

The original logo was modernized and customized to better fit the product. The layout was adjusted to create a more visually appealing and cohesive design.

Adding Color and Playful Elements

Color was added to the packaging to create a light, airy feel. Additionally, playful elements were incorporated to make the packaging more visually engaging and to emphasize key product attributes such as “smooth” and “no palm oil.”

Final Touches and the Results

The redesign process included adding the final touches such as playful illustrations, emphasizing important product attributes, and creating a cohesive and eye-catching design. The result was a modern, attractive packaging that effectively markets the product to customers.

In conclusion, the process of redesigning packaging involves careful consideration of necessary elements, maximizing visual impact, and creating a cohesive and visually appealing design. With the right approach, outdated packaging can be transformed into something that stands out on supermarket shelves and captures the attention of customers.

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