A solid export marketing strategy will include:
1- Build a reputable website.
Professionally design and build a top level domain. Buyers will look you up. Be ready when they do.
Online Tools include: An International multi-language website. It must be mobile translation ready and mobile responsive. Website must have proper lead collection forms to convert visitors into leads. Promote your website using international SEO, Google marketing, social media, email marketing and various b2b portals.
2- Invest and Participate in various international trade fairs:
Most countries have programs to support start-ups in participating in (foreign trade shows). Google is your friend here.
3- Connect with export promotion council, Chamber of commerce, and foreign embassies to get verified importer details. Discuss how they can help you. Most CoC's have overseas offices as well and deal with overseas embassies.
4- Network events/websites. Get your (business) profile out there. Get active on LinkedIn. Join groups. Join various online business communities.
5- Invest in SEO (online marketing). If you cannot afford a SEO agency, read-up on how to get higher in search engine results pages (SERP). There is a lot of good SEO starter info on the web. E.g.: SEO Checklist For Startup Websites
6- Get involved with your industry's/country's export organization. Pay membership fee and make sure they include your business in their promotional activities.
7- Quality content is king. Make sure all your commercial communication is top notch. No spelling errors, easy to read/understand. Get a professional to do it. Not expensive and it pays off!
8- Appoint a sales or marketing agent in targeted countries.
9- Join YeniExpo.com A wholesale B2B digital platform to promote exports of Turkish products.
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