The Best Free Resources to Learn Marketing in 2020

Marketing is booming and the opportunities for professionals in the field are endless. However, learning marketing through random Google searches can be confusing and overwhelming. In this article, we will break down the best free resources for you to learn marketing and jumpstart your career in 2020.

Google’s Online Marketing Challenge

Google’s Online Marketing Challenge is a comprehensive course for beginners, offering real-world experience and global academic modules taught by top academic panelists. Students also get to work with nonprofit companies to build online advertising campaigns with a budget of $10,000. This hands-on experience is invaluable for beginners looking to kickstart their marketing careers.

Social Media 101 Course by Constant Contact

The Social Media 101 course by Constant Contact provides step-by-step guidance on building a social media presence across various platforms, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google My Business, Snapchat, and YouTube. This practical course offers examples, how-to guides, and glossaries, and it is completely free to access.

HubSpot Academy

HubSpot Academy offers digital marketing courses in nearly every subject and provides certifications upon course completion. From advertising to website design, HubSpot offers a wide range of courses for beginners, utilizing guides, webinars, and marketing templates to provide a comprehensive learning experience.

Google Skillshop

Google Skillshop is Google’s official platform for learning marketing using Google’s products such as Google Ads, Waze, Google Analytics, and Google My Business. The platform offers training from introductory to advanced levels, allowing learners to run paid ads and measure results within Google Analytics. Upon completion, learners can also obtain a certification directly from Google.

SEMrush Academy

SEMrush Academy offers basic and advanced training in features such as traffic analysis, demographic information, technical SEO, link building, and content marketing. This free platform provides certifications and is beneficial for both beginners and professionals in the field.

Facebook Blueprint

Facebook Blueprint is Facebook’s official training platform for marketing on Facebook and Instagram. From creating ads to managing business accounts, this platform provides detailed insights into using the social media platforms effectively. It also offers a certification, adding value for those pursuing marketing positions.

Internet Marketing for Smart People by Copyblogger

Copyblogger’s course, Internet Marketing for Smart People, covers topics such as direct response copywriting and creating offers for online businesses. This course offers a framework for starting an online business from scratch, focusing on marketing techniques not commonly covered in other courses.

Conclusion

In conclusion, the free resources mentioned in this article are effective and beneficial for individuals looking to learn marketing without spending a dollar. These resources offer comprehensive training, certifications, and practical value, making them valuable assets for anyone pursuing a career in digital marketing.

If you have any questions about these courses or need further recommendations, feel free to leave a comment, and we’ll be happy to assist you. Don’t forget to like, share, and subscribe to stay updated on the latest marketing resources. Good luck on your marketing journey!

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