Creating a commercial BRAND identity for your company is one of the most important strategies for success and profit. Your Brand when coupled with a high quality product, consumer demand, strategic marketing, acceptable price targets, and production capacity, will bring extremely high value to your company and bottom line.
Turkish manufacturing companies must develop a BRAND strategy and utilize a BRAND name that can be easily acceptable, recognizable, and pronounceable in the international market. A company can have more than one BRAND, one for domestic market and one for international market. However, if the sales focus is mostly international and EXPORTS, then the BRAND should be internationally focused.