How to Design a Brand from Scratch: A Step-by-Step Case Study

Introduction

Do you ever wish that you could have a peek at another creative’s branding process? In this video, we will take you through the process of creating an entire brand from scratch. From logo design, brand research, to creating packaging and illustrations, we will cover it all in this case study.

Research and Mood Board

We start by delving into detailed research to better understand the audience and market. By exploring vegan demographics in the UK, we discover that the majority of people focusing on eating less meat are from the younger generation. This insight drives our design choices to target the under 35 demographic. We also explore food trends, such as monochromatic packaging and flexible logos to influence the mood board.

Logo Concepting

With a clear understanding of the audience and market, we then move into sketching and conceptualizing the logo. Through exploration in Procreate, we experiment with different layouts, typography, and color combinations. The aim is to create a logo that not only reflects the brand’s identity but also resonates with the target audience.

Illustration and Brand Elements

Incorporating custom illustrations, we infuse a playful and unique touch to the brand. By creating visuals of peas and pea pods, we bring in a natural and organic element that aligns with the vegan food theme. These illustrations, along with carefully chosen color palettes and typography, further solidify the brand’s identity.

Mock-ups and Final Brand Presentation

The final step involves putting the brand on various mock-ups to ensure its versatility and effectiveness. From packaging to business cards and website visuals, we see how the brand translates across different mediums. The finished brand showcases a vibrant, playful, and versatile identity ready to capture the attention of the target audience.

Conclusion

Ultimately, the process of designing a brand from scratch involves thorough research, conceptualization, and experimentation. It’s about aligning the brand with the target audience while creating a visually appealing and cohesive identity. Whether you’re a designer or a business owner, understanding this process can provide valuable insights into creating a successful brand.

By following these steps, you can create a brand that stands out and resonates with your audience. If you’re interested in learning more about using illustration in branding, check out our other video on that topic. Good luck with your brand projects, and stay tuned for more insightful content.

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