In this video on Branding Basics, we’ll give you everything you need to know about the fundamentals of branding. We’ll be covering the following topics:
1) Brand Strategy – 00:09
2) Brand Values – 01:09
3) Brand Vision – 04:12
4) Brand Mission – 05:54
5) Brand Objectives – 07:04
6) Brand Promise – 10:09
7) Brand- As a Product or an Asset – 12:53
8) How Digital Is Revolutionizing Branding – 13:39
9) Transformation Imperatives – 15:07
10) Digital Transformation Roadmap – 16:23
11) How to Build a Brand from Scratch – 17:37
12) Research Your Target Audience – 18:32
13) Identify Your Core Values – 19:16
14) Choose Your Business Name – 20:05
15) Define Your Branding Attributes – 20:58
16) Write a Slogan That Aligns with Your Mission – 21:30
17) Design Your Logo – 22:38
18) Apply and Evolve Your Branding – 23:26
19) Branding KPIs – 24:12
20) Brands within a Brand – 24:49
21) Types of Multi-Brand Strategies – 25:27
22) Geographies – 27:30
Without further ado, let’s jump into Branding Basics!

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In this course, you’ll get familiar with the RACI matrix, brand value proposition, top channels to express your brand and key performance indicators for a brand. It will help you to build brands for startups and multi-brand companies, come up with marketing strategies, plan and execute branding campaigns and successfully manage it.

Key Features:
1. 100% Money Back Guarantee
2. 3+ hours of self-paced learning
3. Real-life examples and case studies from prominent companies
4. Lesson-end quizzes and hands-on projects
5. Applicable across industries such as FMCG, retail, BFSI, e-commerce, pharmaceuticals, or technology

The Digital Strategy for Brand Marketing course is ideal for professionals in any organizational role who wish to learn the fundamentals of brand marketing and pursue a career in this booming field. This course is ideal for Business graduates, Marketing Professionals, Middle management professionals, Marketing Managers, Digital Marketing Professionals.

There are no prerequisites to take this Brand Marketing course. Anyone with an interest in the marketing domain can take this course.

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