Creating a personal brand is a crucial aspect for individuals and businesses alike. It sets you apart from competition and helps you connect with your audience on a deeper level. In the video script, the speaker talks about the importance of personal and how it differs from traditional business branding. They discuss the evolution of branding and the impact of personal stories on creating differentiation and preference in the market.

The speaker emphasizes the need for authenticity and vulnerability in , rather than focusing on selling. They discuss how storytelling and personal struggle can help create a strong brand identity that resonates with audiences. They also explore the concept of personal alignment with one's purpose and how it can lead to fulfillment and success.

The key takeaways from the video script include the importance of finding one's authentic voice, sharing personal stories, and aligning with one's purpose to create a strong personal brand. The speaker also addresses the challenges and misconceptions around personal branding, highlighting the need for genuine connection and value creation for the audience.

Overall, the video script provides valuable insights into the process of personal branding and the impact it can have on success and fulfillment. It encourages individuals to embrace their unique stories and values to build a strong and authentic personal brand.

odricanje:

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  1. @nareanconcepts6214 каже:

    Let's remove everything about our pursuit towards making money and being rich. How will I afford the money to pay to my hospital expenses or to my closed ones when they are unexpectedly sick? Don't we need enough of money to store in our bank account? Think about the people from the lower class. They naturally skilled and got their own style but failing to make money and losing their lives. How can you live without thinking about the future of our wealth at all? Does the design is enough to provide us the enough money to survive and secure us all of life just by thinking about our own self and by not worrying about the money? When people change, don't we also change? We are here to serve and get service from the society right? Do the doctors treat you just for your identity strategy? By making our brand to look different, might not you also seek for the attention? Do you mean attention is key role here? If attention is the main role, doesn't it mean you also might be seeking for the money indirectly? Might sound basic but it comes from the deep.

  2. @antonio.barrientes каже:

    For the question on building the personal brand versus a design studio brand or the clout, I feel the studio would be an extension. For a general example, Batman. Think of him as who he is, what his brand is. And then think of the justice league. The justice league is more than one person but each one stands out on their own.

  3. @carolannfenton163 каже:

    Ive had to put this on my watch later, having to pop out to work, only watched 20min, and already Iam like wow.
    I feel now I can go out there and talk about my bladder issues which Ive had for 23yrs of struggle, and the course I am learning to help me strenthen my Plevic Floor muscles, which I also want to help men and women to strenthen. how the NHS just pushed me around and said live with it. its all to do with age and child birth its not its not learning from a young age how to keep the Pelvic Floor strong. just so we can carry on buying adult nappies, which by the way cost a fortune. I am so glad I stumbled across you Thank you

  4. @OMGBecky4U каже:

    Question…. Do any of you even know how to do this without the use of the internet however if you feel you can we MUST meet in person at biofit STL in Saint Louis if you can’t then your NO USE to anyone except the influence network that’s a made up scam for all of you to want to be famous however your CORRECT it’s all fake selling and you SR man but can you do this in person what do you want to market CutCo knives is hiring it’s called direct selling in your markets with all your friends and family also

  5. @Escobarro каже:

    Alltough Chris is a very good storyteller and it all sounds logical and smart, his idea's about branding and personal branding are just based on his own assumptions and not really how branding actually works. Very much an example of confirmation bias. His idea about differentiation and preference isn't correct. We build preference not so much about being atttracted to a story, but people usually build preference because of mental and physical availablity. Meaning, you prefer brands that come to mind the fastest and are easy accesable. Maybe your parents used to buy a certain certain cereal, big chance this stays your prefered brand, simply because its the first brand that sticks to your mind and you find it in your preffered grocery store. If they don't sell it and you need to drive far for it, you will probably choose another brand. We don't contemplate that much about brands in the first place, let alone dig deep into their stories or background. Who has time for that doing groceries? If you consider how much stuff we consume, about 95% we are not thinking about what makes a brand differtent or who runs the company. So, for most things, services and products, we don't buy personal brands anyway. We buy brands we recognise and build trust upon over time (delivering what we expect consitently). Offcourse sometimes a celebrity ties their name to a product, but most companies are cautious not to tie a real existing person to their brand. There are a handfull brands that use this strategy, compared to the number of brands that don't. And thats no coincedence. There is always the possibility that the celebrity gets caught in a scandal. Thats the achillesheel of personal branding anyway. Even if you build a very stong personal brand and make millions selling things with your name on it, you can loose everything with one scandal. Ask Martha Stewart about it. But if you compare this to Volkswagen, their Dieselgate scandal is forgotten fast and the company is flourishing again. People simply forget and don't care that much. What you can do is create a fictional character for your brand, to make it seem more 'personal' or 'friendly'. That's why brandmascottes are very effective in branding. You can tell a good story, but make the brand easy recognizable first and simple to purchase, is what's most important of all.

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