Why Freight Forwarder and Logistics Company does not use Marketing?

Marketing and Sales are not the same. However, in my experience, most of the companies do not conduct marketing but only a sales activity. I believe that we need to start thinking to use more marketing activity to get new customers in this covid 19, new normal situation.

contents
00:00
00:06 1. What’s the difference between Sales and Marketing ?
00:37 2. About Sales !
01:25 3. About Marketing !
02:17 4. Why Logistic Industry does not use Marketing ?
03:03 5. Advantages of Sales
03:26 6. Disadvantages of Sales
04:20 7. Advantages of Marketing
05:31 8. Disadvantages of Marketing
06:26 9. Sales vs Marketing
06:50 10. Example of HPS Trade’s Marketing, “Tageting”
08:05 11. Which media should you use ?
08:51 12. We should change under the situation of COVID-19
09:33 13. Summarize Today’s topic !

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★Contact to IINO san★
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http://forwarder-university.com/training-lesson/
** All videos and text explanation are in this page **

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・Company Website
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【Profile】
Shinya Iino

15 years experience in business development in Asia and South East Asia. Marketing and Sales specialist in especially Logistics field.

Over 5,000 TEU Monthly volume for export and import in our Group company in Thailand.

・Established Forwarding Company in Thailand.
・Achieved THB 7.5 million ordinary income in the first year.
・Management and Training Thai staffs with Japanese hospitality style.
・Strong communication skill with Japanese, English and Thai language.
・Succeed in expanding our business to the total logistics provider.

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13 thoughts on “Why Freight Forwarder and Logistics Company does not use Marketing?

  1. Sanjay Patade says:

    It came to me when it was needed badly.
    After working in Corporate for more than 27 yrs, one of my service provider offered my a job in his clearing and forwarding company. I am just playing opposite role to my previous job as a exporter. Thanks

  2. hoanganh nguyen says:

    Tks so much. I am working for a forwarder company in Ho Chi Minh city, Viet Nam. I am not good at English. So your videos help me improve English Skill (Especially Listening) and knowledge about Logistics – the field I am keen on .

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