That thing you are passionate about? To make *that* into a successful business, you’ll need to start with a strong brand foundation. In this video, I’m pulling back the curtain on the four C’s of brand strategy – the proprietary method I’ve developed working behind the scenes of more than 500 brands.

I’ll reveal the method, and then bring it to life for you with real case studies. Together, we’ll examine how three big brands (Nike, Apple, and Lululemon) have been impacted and shaped by the four C’s. Hit play and let’s break this down!


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29 thoughts on “The 4 C’s of Brand Strategy

  1. ra y says:

    Probably some of the best content on the topic! Thanks so much! How do you only have 5k subs? I think do some lifestyle content on a differently joint channel. I’m in the fine dining industry, so my mind instantly goes to food reviews! Good luck! You’re very likable and I’m not your demographic!

  2. Khudhi says:

    Character – the product needs to have a character, the personality of the brand. Point of view of what the brand beliefs

    Commitment – selling what to who. Who is the ideal market?

    Credibility – proof of results for why we should believe. Feedback, famous personality etc

    Context – who is doing the same thing. How are they doing it? What are the trends going on in the world that can affect your business

  3. Anonymous says:

    You're amazing! Love all the contents you've put out. Just wondering when you mentioned about finding the character & personality of the brand. What's the difference between the character vs personality in a brand you refer to. Could you please give some examples? Thanks heaps!

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