Price: $99.00

(as of Jan 22,2022 04:53:20 UTC )

Book Description:

Relationship Marketing in the Digital Age (Routledge Studies in Marketing)

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world―including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age―strong customer relationships are more than ever vital to company strategy and performance.

Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.

Publisher‏:‎Routledge; 1st edition (January 2, 2019)
Language‏:‎English
Hardcover‏:‎264 pages
ISBN-10‏:‎1138310026
ISBN-13‏:‎978-1138310025
Item Weight‏:‎1.59 ounces
Dimensions‏:‎6 x 0.63 x 9 inches

 

Affiliate Disclosure:

This post and description may also contain some affiliate links, which means that the post creator may receive a small commission at no extra cost to you if you click on some of the product links and decide to make a purchase. This channel is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com

Copyright Issue:

If you find any of your copyrighted material in this post or video, please contact us, so we can resolve the issue.

© All rights reserved by respective owners.

Price Note:

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on relevant Amazon Site(s), as applicable at the time of purchase will apply to the purchase of this product.

Shipping and Return Policy:

Amazon Books are subject to AMAZON.com Shipping and Return Policy.

————————————–

Leave a Reply