Brand Development

PRODUCT DEVELOPMENT PROCESS | 7 ESSENTIAL STAGES

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PRODUCT DEVELOPMENT PROCESS | 7 ESSENTIAL STAGES

Are you able to develop a profitable product? We ready a information describing 7 levels of product improvement.
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▶ About this video:
Are you aware how a software program product is constructed? Although you in all probability have an thought, the product improvement course of could be extra difficult than you suppose. Watch this video to study extra – we’ll reveal the seven-stage mannequin utilized by essentially the most profitable corporations.


In actual fact, the aim of the product improvement course of is to create a brand new sustainable product that may survive a number of market modifications and produce tangible worth to finish purchasers. The fitting product doesn’t comply with the traits blindly, however fairly, leverages on them, whereas nonetheless assembly important buyer wants.

Let’s comply with the product improvement course of step-by-step, from thought era to improvement and additional upkeep.

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13 thoughts on “PRODUCT DEVELOPMENT PROCESS | 7 ESSENTIAL STAGES”

  3. C M says:

    1. Idea generation : SCAMPER, Mindmap, Crowdsourcing

    – Substitute

    – Combine

    – Adapt

    – Modify

    – Put

    – Eliminate

    – Reverse

    2. Idea screening :

    Fail-proof testing(feasability, budget, company's value, user needs, competition)

    Visual metrix(0-10)

    Financial Evaluation (cost, expected profits)

    SWOT analysis

    Co-star analysis (characterists of team members, opportunities of the product, functionality of the solution, determining what skills & team members you need, competitive advantages, identifying expectations)

    3. Concept testing

    : describe the way customers would see and use it, demonstrate this info to actual potential customers, pricing/usability/functionality/convenience/quality during testing

    4. Product development

    : expect price, sales amount, potential lifespan of the product before technical execution

    5. Testing and execution

    6. Post-development : Alpha testing, Beta testing, Things to check before commercial release

    – user readiness (promote brand awareness)

    – pricing

    – timing (economical, technological, political)

    7. Maintenance and Support

    – listen to your users

    – follow market trends

    – collect feedback

    – adapt and improve

  10. TrilobitesRTasty says:

    Our team has many experienced and highly talented members. When we generate an idea, we share it among our peers, refine it, document it. Then, we set the idea aside, because our leadership will just tell us it's not relevant. (Seriously.)

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