Principles of Marketing for a Digital Age Book Description:
**Winner of the TAA 2021 Most Promising New Textbook Award**
“Principles of Marketing for a Digital Age is a wonderful introduction for an aspiring marketer that rightfully places the customers and their needs as the primary focal point for the inception of any marketing strategy.”
Textbook and Academic Authors Association (TAA) Judges Panel
Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age.
The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the “flipped” approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Nutella, Google, L’Oreal, Netflix, Airbnb, BirchBox, Uber, FitBit, Visit California and Coca-Cola. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals.
The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, weblinks, a glossary and SAGE journal articles for students.
Publisher:SAGE Publications Ltd; 1st edition (January 3, 2020)
Item Weight:2.38 pounds
Dimensions:7.4 x 1 x 9.6 inches
Principles of Marketing for a Digital Age
(as of Jan 22,2022 05:58:59 UTC )
This post and description may also contain some affiliate links, which means that the post creator may receive a small commission at no extra cost to you if you click on some of the product links and decide to make a purchase. This channel is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com
If you find any of your copyrighted material in this post or video, please contact us, so we can resolve the issue.
© All rights reserved by respective owners.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on relevant Amazon Site(s), as applicable at the time of purchase will apply to the purchase of this product.
Shipping and Return Policy:
Amazon Books are subject to AMAZON.com Shipping and Return Policy.