Principles of Marketing for a Digital Age Book Description:

**Winner of the TAA 2021 Most Promising New Textbook Award**

Principles of Marketing for a Digital Age is a wonderful introduction for an aspiring marketer that rightfully places the customers and their needs as the primary focal point for the inception of any marketing strategy.”
Textbook and Academic Authors Association (TAA) Judges Panel

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. 

The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the “flipped” approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Nutella, Google, L’Oreal, Netflix, Airbnb, BirchBox, Uber, FitBit, Visit California and Coca-Cola. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals.  

The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, weblinks, a glossary and SAGE journal articles for students. 

To find out more and for a quick sneak peek, watch our video on the book′s story and watch Tracy Tuten′s acceptance speech at the TAA Awards ceremony: https://www.youtube.com/watch?v=IpOeAUP0ZbI

 

Publisher‏:‎SAGE Publications Ltd; 1st edition (January 3, 2020)
Language‏:‎English
Paperback‏:‎496 pages
ISBN-10‏:‎1526423340
ISBN-13‏:‎978-1526423344
Item Weight‏:‎2.38 pounds
Dimensions‏:‎7.4 x 1 x 9.6 inches

Principles of Marketing for a Digital Age

Price: $59.00

(as of Jan 22,2022 05:58:59 UTC )

 

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