Marketing Digital: Healthcare (Spanish Edition) Book Description:

La digitalización avanza exponencialmente en todos los sectores y la salud no es una excepción. Los medios digitales son fuentes de información muy utilizadas por los profesionales sanitarios y pacientes.
Las empresas deben apostar por el cambio de modelo de negocio, impulsando el proceso de transformación digital.
Alicia Moder y Pere Florensa, dos profesionales del marketing digital en el sector salud, a través de un enfoque práctico, proporcionan los conocimientos fundamentales para abordar estratégicamente la
digitalización en este sector.
Definir un plan de contenidos, trabajar el posicionamiento orgánico, gestionar campañas online, redes sociales, sitios web, inbound marketing,
el paso de la multicanalidad a la Omnicanalidad, son algunos de los contenidos que se abordan en este libro junto a una completa revisión legal, fundamental en este sector.
Marketing Digital Healthcare es el primer libro en español destinado a profesionales del sector de la salud que quieran aprovechar todas las posibilidades que ofrece el medio digital para comunicarse con su
público objetivo.

ASIN‏:‎B0771LKVJJ
Publisher‏:‎ibukku, LLC; 1st edition (October 30, 2017)
Publication date‏:‎October 30, 2017
Language‏:‎Spanish
File size‏:‎8206 KB
Simultaneous device usage‏:‎Unlimited
Text-to-Speech‏:‎Enabled
Screen Reader‏:‎Supported
Enhanced typesetting‏:‎Enabled
Word Wise‏:‎Not Enabled
Print length‏:‎162 pages
Page numbers source ISBN‏:‎1640860738
Lending‏:‎Enabled

Marketing Digital: Healthcare (Spanish Edition)

Price: $9.99

(as of Jan 22,2022 06:04:29 UTC )

 

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