International Business: The New Realities, Student Value Edition Book Description:

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson’s MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson’s MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.

This book caters to a millennial audience, the most diverse and educated generation to date. The book speaks to readers of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text prepares readers for international business in our modern world.

The Fourth Edition plays on millennials characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial readers and builds on their goals to help them obtain successful careers in international business.

Personalize Learning with MyManagementLab MyManagementLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

9780134472454 / 0134472454 “International Business: The New Realities Plus MyManagementLab with Pearson eText — Access Card Package” Package consists of:

  • 0134324838 / 9780134324838 “International Business: The New Realities”
  • 0134390172 / 9780134390178 “MyManagementLab with Pearson eText — Access Card — for International Business: The New Realities”

Publisher‏:‎Pearson; 4th edition (January 3, 2016)
Loose Leaf‏:‎552 pages
Item Weight‏:‎2.45 pounds
Dimensions‏:‎0.7 x 8.4 x 10.8 inches

International Business: The New Realities, Student Value Edition

Price: $143.99

(as of Jan 20,2022 20:17:11 UTC )



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