How To Write Product Descriptions That Don’t Suck (Copywriting Tips For eCommerce)

5 Tips for Writing Compelling eCommerce Product Descriptions
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When was the last time you purchased something online?

Now think about the process you go through any time you make an online purchase.

It probably goes a little something like this…

✅ Step 1: You browsed around, read product descriptions & customer reviews, and made a shortlist of your top options…

✅ Step 2: You decided on the one you wanted to buy based on those product descriptions & customer reviews…

Am I right?!

Well, you’re not alone in that process. The e-commerce competition is FIERCE.

If you want to stand out, then your copy needs to go deeper than the mundane need-to-know left-brain stuff…

So in today’s video, I’m going to cover the 5 things that all product descriptions must include to take your copy from crappy… to snappy. Be sure to check this one out 🔥

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#copywriting #ecommerce #productdescriptions

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41 thoughts on “How To Write Product Descriptions That Don’t Suck (Copywriting Tips For eCommerce)

  1. Scott Alexander says:

    I am leaving a comment only because you asked for them. I would hesitate to subscribe to your channel only based on the fact that I took 4 minutes to get to content. 4 minutes of telling us your channel was awesome or why we needed the content you were going to tell us, but never actually getting to the content. A couple times you got close to saying something and then digressed back to why we need to know what you are going to tell us at some point.

    My wife was also researching the same topic today and when she hear the video playing on my computer, she said the same thing.

  2. Exceptional Writers says:

    Thank you, Cattoni, for such an informative video. Is the Features to Benefit Converter still available? I have clicked on the link you provided, but I have been notified that the web page might be temporarily down or may have moved permanently to a new web address.

  3. Emiri Goodvine says:

    Hi Alex! I am in the very beginning stages of launching my copywriting business, and I wanted to know how do copywriters go about getting the copy to the client? For example if I write a range of website copy for a client, would I just send the copy in an email for them to copy + paste on their website, would this be a word or google doc? Thank you ((:

  4. Mustafa Ahmed says:

    I normally don't comment, like, or subscribe a content creator until they are very good at delivering the message. You ticked all boxes in the first go. Liked. Subscribed. Commented.
    Plus I loved your ABCDE thing…

  5. avedis keofteian says:

    every time i hear how this particular product will solve a problem… how about luxury products like jewelry… these dont solve any problem… these arent a necessity products , how to write a copywrite about such things …?should we talk about how glamorous would they look like when they wear it? should we talk about the materials they are made from ?or should we talk about how it effects their personal image ?

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