How To Write Product Descriptions That Don’t Suck (Copywriting Tips For eCommerce)

5 Tips for Writing Compelling eCommerce Product Descriptions
Get My Features to Benefit Converter ►►

When was the last time you purchased something online?

Now think about the process you go through any time you make an online purchase.

It probably goes a little something like this…

✅ Step 1: You browsed around, read product descriptions & customer reviews, and made a shortlist of your top options…

✅ Step 2: You decided on the one you wanted to buy based on those product descriptions & customer reviews…

Am I right?!

Well, you’re not alone in that process. The e-commerce competition is FIERCE.

If you want to stand out, then your copy needs to go deeper than the mundane need-to-know left-brain stuff…

So in today’s video, I’m going to cover the 5 things that all product descriptions must include to take your copy from crappy… to snappy. Be sure to check this one out 🔥


Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.


Read this instead:

#copywriting #ecommerce #productdescriptions

Video Duration: 00:10:21

Subscribe to Channel:

This video by Alex Cattoni was liked: 1430 times

If you like this video by Alex Cattoni, please support their CHANNEL by clicking on the SOURCE link below and Subscribe.



Featuring Your Videos:

By featuring your videos on our blog, your videos will receive hundreds of views daily from our website visitors, you get a backlink to your channel for followers to subscribe to your channel. This is a win/win for SEO for both of us. If you would like your videos or channel highlighted and premiered on our blog for FREE, please contact us.

However, if you no longer want us to premier your channel, and want us to remove your video and not feature your channel anymore, please contact us.

Video Post Disclaimer:

The information contained in the multimedia content (“Video Content”) or post content in general, represents the views and opinions of the original creators of such Video Content or post, and does not necessarily represent the views or opinions of YeniExpo. The mere appearance of Video Content or the post on the Site does not constitute an endorsement by YeniExpo or its affiliates of such Video or Post Content. 

The Video Content or Post has been made available for informational and educational purposes only. YeniExpo does not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the Video or Post Content. YeniExpo does not warrant the performance, effectiveness or applicability of any sites listed or linked to in any Video Content or Post.

Affiliate Disclosure:

This post and description may also contain some affiliate links, which means that the post creator may receive a small commission at no extra cost to you if you click on some of the product links and decide to make a purchase. This channel is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to

Copyright Issue:

If you find any of your copyrighted material in this post or video, please contact us, so we can resolve the issue.

© All rights reserved by respective owners.


728x90 banner

Video Keyword Tags:

Turkish airlines-1-234x60

41 thoughts on “How To Write Product Descriptions That Don’t Suck (Copywriting Tips For eCommerce)

  1. Scott Alexander says:

    I am leaving a comment only because you asked for them. I would hesitate to subscribe to your channel only based on the fact that I took 4 minutes to get to content. 4 minutes of telling us your channel was awesome or why we needed the content you were going to tell us, but never actually getting to the content. A couple times you got close to saying something and then digressed back to why we need to know what you are going to tell us at some point.

    My wife was also researching the same topic today and when she hear the video playing on my computer, she said the same thing.

  2. Exceptional Writers says:

    Thank you, Cattoni, for such an informative video. Is the Features to Benefit Converter still available? I have clicked on the link you provided, but I have been notified that the web page might be temporarily down or may have moved permanently to a new web address.

  3. Emiri Goodvine says:

    Hi Alex! I am in the very beginning stages of launching my copywriting business, and I wanted to know how do copywriters go about getting the copy to the client? For example if I write a range of website copy for a client, would I just send the copy in an email for them to copy + paste on their website, would this be a word or google doc? Thank you ((:

  4. Mustafa Ahmed says:

    I normally don't comment, like, or subscribe a content creator until they are very good at delivering the message. You ticked all boxes in the first go. Liked. Subscribed. Commented.
    Plus I loved your ABCDE thing…

  5. avedis keofteian says:

    every time i hear how this particular product will solve a problem… how about luxury products like jewelry… these dont solve any problem… these arent a necessity products , how to write a copywrite about such things …?should we talk about how glamorous would they look like when they wear it? should we talk about the materials they are made from ?or should we talk about how it effects their personal image ?

Leave a Reply