In this video, I’m going to show you a 14-Step brand strategy framework used by some of the biggest and most loved brands in the world to build their strategic brands.
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0:00 How To Create A Brand Strategy [Proven 14-Step Framework]1:40 Step #1 – Develop Your Internal Brand
2:30 Step #2 – Define Your Target Audience
3:08 Step #3 – Map Your Market Landscape
3:47 Step #4 – Uncover Your Market Position
4:33 Step #5 – Shape Your Brand Personality
5:31 Step #6 – Identify Tone Of Voice
6:29 Step #7 – Develop Your Messaging Strategy
8:04 Step #8 – Craft Your Brand Story
9:01 Step #9 – Develop Your Name And Tagline
10:24 Step #10 – Design Your Brand Identity
11:44 Step #11 – Craft Your Brand Collateral
12:34 Step #12 – Devise Your Brand Awareness Strategy
13:46 Step #13 – Launch Your Brand
About this video:
So you’re building a brand, you want to do it right, so you want to know how to create a brand strategy right?
This framework will show you the exact steps that you need to take to build a strategic brand to connect and resonate with your audience on a human level so they choose your brand over your competitors.
Each and every step represents a critical phase of the brand strategy development process and brands built in this way have a huge advantage in the market.
By the end of this video, you’ll have a proven formula for success that you’ll be able to use to build strategic brands for yourself or for your clients.
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