Global Strategy Book Description:

The world�s best-selling global business strategy text, Peng’s GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases — including brief, to-the-point integrative cases written with today�s time-starved students in mind — present current topics in every chapter.

Publisher‏:‎Cengage Learning; 5th edition (January 1, 2021)
Language‏:‎English
Paperback‏:‎562 pages
ISBN-10‏:‎0357512367
ISBN-13‏:‎978-0357512364
Item Weight‏:‎2.15 pounds
Dimensions‏:‎8.4 x 0.8 x 10.8 inches

Global Strategy

Price: $194.99

(as of Jan 20,2022 20:40:32 UTC )

 

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