Welcome to part one of this free digital marketing course delivered by the Digital Marketing Institute.

In this free marketing course, we look at a wide range of topics and you will learn the basic principles of digital marketing, content marketing, social media marketing, search engine optimization, SEO tips, and more.

The DMI is the global standard in Digital Marketing Certification. Join over 140,000 members working for companies like Facebook, Google, and HubSpot who power their careers with the Digital Marketing Institute!

So let’s jump into part 1 of your free digital marketing course!

Introduction 00:00

Introduction to Digital Marketing:

Key Digital Marketing Concepts: 00:40
Traditional and Digital Marketing 12:03
The 3i Principles 21:04
Digital Channels 27:24
Module Summary 31:26
The Buyer’s Journey Introduction 31:36
Stages of the Buyer’s Journey 33:37
Marketing Functions 36:37
Integrating Traditional and Digital Marketing 40:33
Aligning the Buyer’s Journey with Channels 45:57
Tools for Digital Marketing 52:52
Module Summary 1:48:00

Content Marketing:

Purpose of Content Marketing 1:58:00
Importance of Content Marketing Strategy 1:04:00
Module Summary 1:08:37
Purpose and Benefit of Using Personas 1:08:47
Strategies for Creating Personas 1:10:22
Module Summary 1:13:44
Content Creation 1:13:55
Content Formats 1:16:40
Curation, Personalization, and Repurposing 1:26:21
Module Summary 1:32:56

Social Media Marketing:

Social Media Marketing Concepts 1:33:06
The Buyer’s Journey and Social Media Marketing 1:36:51
Key Social Media Platforms 1:38:27
Module Summary 1:58:27
Setting Up a Social Media Experience for a Business 1:58:37
Setting Up Social on Key Platforms 2:01:03
Module Summary 2:20:58

Search Engine Optimization (SEO):

Search Engine Algorithms 2:21:08
Core Principles 2:23:21
Ranking Factors 2:24:09
Module Summary 2:27:40
Types of SEO Objectives 2:27:50
Setting Objectives 2:32:40
Module Summary 2:35:38
Keyword Evaluation 2:35:48
Competitor Research 2:42:49
SEO Tracking 2:50:31
Module Summary 2:55:47

The global standard in digital marketing certification!

The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.

Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more.

If you are interested in learning more, check out our courses:

Join our global members and get the skills that employers want and make your impact.

Why choose Digital Marketing Institute?

DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.

Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.


Subscribe to Channel:

This video by Digital Marketing Institute was liked: 162 times

If you like this video by Digital Marketing Institute, please support their CHANNEL by clicking on the SOURCE link below and Subscribe.



Featuring Your Videos:

By featuring your videos on our blog, your videos will receive hundreds of views daily from our website visitors, you get a backlink to your channel for followers to subscribe to your channel. This is a win/win for SEO for both of us. If you would like your videos or channel highlighted and premiered on our blog for FREE, please contact us.


However, if you no longer want us to premier your channel, and want us to remove your video and not feature your channel anymore, please contact us.


300×600 olive oil talk ad 1

Leave a Reply