Brand Finance GIFT™ 2021

The past two years of the COVID-19 pandemic have demonstrated the importance of people, innovation, reputation, and brand for businesses all around the world. Intangible assets are now unequivocally a boardroom priority.

As Brand Finance celebrates its 25th Anniversary, we hosted the Global Intangible Finance Tracker (GIFT™) 2021 launch event, to disclose the findings of our latest report and discuss the evolution of intangible asset value over the past 25 years.

We were joined by high-profile speakers from the International Valuation Standards Council (IVSC) and the International Accounting Standards Board (IASB) who provided insights into the future direction of travel for intangible asset reporting.

Organised in partnership with the IVSC, the 90-minute online webinar included a presentation of the GIFT™ 2021 report findings, as well as guest-speaker discussions and an interactive Q&A session.

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