Starting Graphic Design: Branding & Id
On this video, you'll be taught the fundamentals of utilizing branding and id in graphic design. Go to for our text-based lesson.
This video consists of info on:
• Visible id
• Logos
• Colour
• Typography
• Photos
We hope you take pleasure in!
Video Period: 00:06:25
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What is this backgroud music?
These are sooooo well done. Would love to know how long this takes you!
BRANDING is what people think of you, your product, services etc. IDENTITY can exist everywhere from résumés to your websites.
Visual identity is what your colour choices, logos and product designs look like. Some visuals can impact you so strongly you may purchase an item simply because you like how it looks.
Visual identity shows what your brand is about and tells the consumer what to expect.
MAIN COMPONENTS OF VISUAL IDENTITY:
LOGO
COLOUR
TYPOGRAPHY
IMAGES
LOGOS: Simple logos have been known to have the biggest impact on people. Make sure your logo is not too complex, small or distorted. It is very important to keep a master, high-quality copy of your logo.
COLOUR: The colour palette is often derived from the logo. It gives the viewer an idea of your brand and makes it look uniform throughout all platforms. Additional palettes can assist your brand's identity more.
Do not use colours that clash. Remember to use neutral colours that are Black, White, Off-white and gray to help balance.
FONT: A simple change in fonts can change the entire personality of your brand. Creative fonts must be used carefully and reflect the identity you wish to give your brand.
Fonts that were once famous are usually avoided from being used.
IMAGES: Images allow you to represent your brand's visual identity. Alot of times brand's create their own images such as icons, catalogues etc.
Signature colours, Consistent art style or a specific object can help create a brand's identity.
Avoid images that are seen everywhere or lack meaning. Choose photos that seem genuine and are not staged or stiff.
This video went above and beyond. Awesome Content!!
You Guys are genius.
Wow Nice
recognition, sense of unity
– logo, colour, typography, images
Thanks for Arabic caption.
Great video
Sim, na maioria das vezes escolhemos o produto pelo visual.
Could you please explain the difference of brand identity and visual identity? Thank you so much.
Great graphics
Just stumbled on your page and videos and I am so watching every thing ,when I am done I will repeat the process again, thank you .
Excelente!!!
What software do I even use for this? I really want to get into this sort of thing, I have loads of ideas but I don't even know where to start
Why didn't you make all the videos related to graphic designing
You are doing such a wonderful job and you should make several videos on this
I feel like I’ve accidentally found what all businesses are trained with
Please how do you create these videos, I'm really curious??
Who else is here for school
Well done, now people think they are graphic designer after 5 min video on youtube ! Guys this is nothing compared to what you learn at school for years to become a designer… here is just few basics. Btw good motion d.
please which software do you use for your animabtions ?
You really need a course for this?
Wow, just wow, I’ve never seen such beautiful graphic design
This playlist is just perfect.