Apple's Award Winning Marketing Strategy ║ Brand Marketing ║

After years of dominating the technology market, Apple’s marketing has become synonymous with the words ‘brilliant’, ‘creative’, and innovative. Apple is one of the greatest marketers of all time, with the Iphone becoming arguably the most popular and recognisable Smartphone in the world. Apple’s consistent marketing excellence is built on a series of core values, which others would benefit from learning from and applying themselves.

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19 thoughts on “Apple's Award Winning Marketing Strategy ║ Brand Marketing ║

  1. kesh Kumar says:

    When they did the b-roll footage of the people waiting outside the stores they were so happy and I immediately thought to myself not even my own relatives and family are very happy to see me as they are when buying apple products.

  2. Zexon Hairi says:

    They're so good they get you to buy the same product with less features for a higher price and then they convince you to buy a feature that was in their previous product for the same price separately its genius


    This is an advertorial.. and your wrong on several levels. They’ve stopped innovating since the iPhone 6. Non-serviceable parts, gluing batteries into the phone have made Apple one the most uneco-friendly manufacturers ever, not to mention that there is ever increasing unreliability and bad workmanship. The only innovation is their marketing strategy and fooling people into thinking they’re getting value for money, and, getting others to advertise their products for them without compensation! It’s not too difficult to find evidence of Apples foul play on the Internet. When Jobbs died, so did Apple. Cook the Crook !!

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